/ stiCH • wit /


One who has a keen sense of humour with a minor to severe addiction to cross stitch.

Our Story

Hello fellow Stitch Wit! I'm Heather, the main Stitch Wit behind all of this. I live in Ottawa, Ontario, Canada. I have been cross stitching on and off since I was a kid, but about 5-6 years ago I picked it up again and haven't put it down since.

The business started when I wanted to create my own cross stitch patterns. The creativity started to flow and before I knew it, I had almost 50 designs! Then...COVID-19 happened and I ended up with a lot of time on my hands, so I decided to put my web design, graphic design, business skills and love for cross stitching all together and created Stitch Wit. And Voila! Here we are. 

Over the last 4 years the business has grown to not just me, but is now a family business. My husband, daughter and in-laws all pitch in to help Stitch Wit grow and I couldn't be more grateful! 

About The Business

Welcome to Stitch Wit, your go-to online Canadian cross stitch shop! We are passionate about providing you with the best cross stitch products and accessories to fuel your creativity. With thousands of products from trusted brands like Zweigart and DMC, we have everything you need to bring your cross stitch projects to life.

What sets us apart?

At Stitch Wit, we take pride in offering a wide range of high-quality cross stitch patterns and kits, thread, hoops, fabric, needle minders, project bags, needles, fabric markers, and so much more. Our extensive selection ensures that you'll find exactly what you're looking for, no matter your skill level or project preferences.

Owned and managed by Heather St Amand, an avid cross stitcher herself, Stitch Wit is a labor of love. Heather's passion for cross stitch shines through in every aspect of our shop, from the carefully curated product offerings to tools and resources, and not to mention, the exceptional customer service.

Unparalleled customer service

At Stitch Wit, your satisfaction is our top priority. We believe in going above and beyond to ensure that your shopping experience is nothing short of amazing. Our dedicated team is always ready to assist you with any questions or concerns you may have.

Stay inspired with new releases

As a cross stitch enthusiast, you're always on the lookout for fresh and exciting patterns and products. At Stitch Wit, we've got you covered with over 50 pattern designers and makers and thousands of patterns! We release new patterns and products every month, so you'll never run out of inspiration. And the best part? We even offer a new free pattern every month, allowing you to expand your collection without breaking the bank.

Convenient and customer-friendly policies

Shopping at Stitch Wit is a breeze. We offer free shipping on all orders with a value of $20 or more, ensuring that you get your cross stitch goodies without any additional cost. And if for any reason you're not completely satisfied with your purchase, we offer free returns and exchanges. Your happiness is our priority, and we'll do whatever it takes to make things right.

So why wait? Dive into the world of cross stitch with Stitch Wit and let your creativity soar. Join our community of passionate stitchers and discover the joy of bringing beautiful designs to life, one stitch at a time.